Chris Boivin in front of the Columbus Metropolitan Public Library.
CR&M Assistant Director Chris Boivin and Manager for Strategic Initiatives Richard Mott attended an OrangeBoy User Conference, August 7 and 8, 2019, in Columbus, Ohio. JPL subscribes
to a data aggregating and targeted marketing tool called Savannah. OrangeBoy is
the company that created it. Richard and Chris joined 60 other public library
colleagues to hear about libraries that had gone fine free, launched a library
in a shopping mall, used data to persuade stakeholders to approve a new
downtown library, reached new customers and re-engaged lapsed customers, and
more.
OrangeBoy, the cat, is the company mascot (third generation), held by Sandy Swanson, one of OrangeBoy's founders.
Chris and Richard also had the opportunity to visit Columbus Metropolitan Public
Library's main library downtown where the other photos were taken.
Many thanks to Richard for sharing their adventure and photos.
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