Wednesday, July 01, 2015

Director Gubbin Receives ULC Innovation Award For JPL

Library Director Barbara Gubbin (far right facing audience) received one of the Urban Libraries Council Innovation Awards given to JPL at ULC's conference in San Jose just before she and others attended ALA in San Francisco this past week.  JPL won the award in the category of Customer Experience.  Ms. Gubbin said, "Our application was for recognition of a different approach to marketing our online products such as Transparent Language...as part of a 'learn a language' free series at JPL ..."  Ms. Gubbin congratulated everyone on the team for this success, including SST/E-Services, SST/Collections, the Marketing team and everyone in a JPL library where we are holding or promoting classes to learn a language.

In the application to ULC, Ms. Gubbin noted, "The 'learn a language' series sign-ups far exceed our expectations...In September 2014, prior to the new promotional approach, 251 people used the database.  In December, usage more than doubled, with 600 people using it."

Karen Walker, Manager of e-Services and Digital Access, gives these 2015 monthly figures:
January – 513
February – 501
March – 559
April – 396
May – 481

Karen added, "This is an average 80% increase in usage.  We had language learning programs all of these months except February."   

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