JPL Staff News: Your ticket to... tips for outreach and promotion

Friday, October 02, 2009

Your ticket to... tips for outreach and promotion

Each month, JPL will focus on promoting specific library services as part of the library awareness campaign. This month's services are downloadable media-- audiobooks, digital video, and e-books. The home page on the library's website is rotating images to promote downloadable media, and each location received signs with a note about promoting downloadable media.

Use your knowledge of downloadable media or recent vendor training to promote this valuable service to your customers. Downloadable audiobooks have proven to be very popular with library customers, but there are customers who still might not know about downloadable e-books and video.

The best, easiest and most inexpensive way to promote library services and programs is through word-of-mouth. Take every opportunity you can to talk to customers about downloadable media in October.

- Tell customers about downloadable media while working at the reference or circulation desks. Use the signs as a reference point while talking to customers. The best time to start a conversation about downloadable media is when a customer is asking about or checking out a physical audiobook.

- Place Discover Online services brochures on the desks near the signs promoting downloadable media. Also take Discovery Awaits Online brochures to outreach activities. (Note: More Discovery Awaits Online brochures can be ordered by using the promotional materials order form on JPL Neighborhood)

- Make an announcement at the beginning of a library program or storytime. Use one of the signs to hold up and point to during your announcement.

- Talk about downloadable media when doing outreach. Additional signs for outreach are available upon request. Please email your requests to Wally Bowden at wbowden@coj.net.

- If you are artistically creative, put together a downloadable media display. Email requests for additional signs for displays to Wally Bowden at wbowden@coj.net.

- And last but not least, share your own creative ideas on how to promote downloadable media and other library services with your colleagues. Share in person, or post your ideas right here on the staff blog.

**Look for November's signs in the library delivery next week (week of October 11-16). Upcoming highlighted services include:

October

Downloadable audio books (IPOD accessible)

Downloadable video

E-books

November

Your ticket to answers:

Live Homework Help

Ask-a-Librarian

Book-a-Librarian

Also Festival of Trees

December

Break

But continue to promote Festival of Trees

January

Your ticket to answers:

E-research

Your ticket to economic success:

Business and economic resources

Free tax assistance from AARP and RealSense

Investor education

(For a full list of highlighted services, visit JPL Neighborhood at library awareness campaign plan)

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I am a breast cancer survivor as a result of God’s Grace and an early detection of the cancer. May I suggest that each of you, if you have not already done so, take time to schedule health screenings of any kind knowing that these can be lifesaving methods for you.

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