Margaret Morford has mastered one of Wisdom's greatest components: knowing when to speak and when not to; she has that down pat. And you would never know if she doesn't like someone because she is gracious to all. This Special Collections Librarian tops off these jeweled characteristics with a proficiency she wears like comfortable shoes.
Margaret's husband, Don, is a physician. She is a proud aunt of grown nieces, Mary and Kris, and she and Don are excited about their planned visit with them and their families in Ocean City, MD, in late July.
Q:
You won an “Inspired a Shared Vision” award in the 2nd fiscal
quarter for your accomplishments with the JPL 50+ grant program. What did
the grant require of JPL?
A: JPL was
one of 4 libraries in the country selected to receive the AARP Foundation ISOA
grant that ran from June 1, 2015 through March 31, 2016. JPL was chosen due to its excellent programs
for seniors. Since Jacksonville’s
population has 30% of its people over 50 years of age, we were considered an
excellent candidate for the grant.
The grant required that we combine AARP Foundation
resources with library staff, volunteers, materials and programs to help
patrons ages 50+ to find jobs and local support agencies to achieve economic
success. We performed 5 minute intake
surveys for the AARP Foundation at a designated place in the library Monday
through Friday, 11:00 a.m. - 3:00 p.m., August 2015 through March 2016 and we surveyed
460 people. The survey was designed by
the AARP Foundation which asked people if they had concerns about food costs,
housing, looking for a job, wanting information about free tax preparation, or
taking care of a relative. If they were interested, the AARP Foundation would
send the person information about organizations within the community that could
help them.
Q: How did you promote the JPL 50+ program and what challenges did you overcome?
A:
The American Library Association monthly magazine American Libraries interviewed Lisa Buggs and me about the success
of the JPL 50+ program and is running an article in the June issue.
Transportation
was an issue for older adults-- getting downtown to participate in the programs
and take the surveys. We had to be creative and take programs and outreach to
various events.
We
had a challenge recruiting volunteers due to the distance they had to drive to
get downtown and find convenient parking.
Some
people didn’t want to take the survey due to privacy concerns and security of
the information taken (i.e. giving name, phone number, and email address).
We
had to move our daily AARP Foundation JPL 50+grant room in the Main Library
from the 3rd floor to the ground floor to increase our visibility to
customers and so we could be of more help.
Q:
How did the success of the program benefit JPL?
A: The
library reached a good number of older adults in our community. We are
continuing our programming at the library for seniors and it continues to be
called JPL 50+. The e-specialists have upcoming technology
programs at the branches for seniors with topics such as social networking,
Android phones and tablets for Adults 50+, and iPhones and iPads for Adults
50+. Also programs are planned for
topics such as Lawyers in Libraries, Get Financially Fit, and we have Career
Source Northeast Florida for those looking for jobs.
By
targeting people 50 years of age and older, the library is able to design programs
of interest for them to attend and address their needs for resources for
technology support, personal finance assistance and health concerns.
Q:
You have a long history serving JPL. Please tell us about it.
A: I
have been with JPL for almost 12 years after coming from a corporate/scientific
librarian environment at a chemical company.
I started in Special Collections at the Main Library as a librarian in
the African American Collection and remain in Special Collections as a
Librarian II. I really enjoy my work in helping people with their research
needs.
I
have served on the JPL Leadership Awards Committee, am editor of the Special
Collection’s newsletter called The Owl’s
Nest, and I served as Pilot Program Manager for the AARP Foundation ISOA –
JPL 50+ grant.
Q:
What has been the biggest challenge in your life and how did you overcome
it?
A:
The biggest challenge in my life was finding out I had breast cancer in the fall
of 2013. It was a whirlwind of a year
at Mayo Clinic with surgery and treatment, but I am glad to say I am cancer
free and doing well. I appreciate the support
I have had from my family and friends (including library, neighborhood, and
church friends). The love for my job has gotten me through it. I definitely have a lot to be thankful for.
There were better days ahead:
Margaret and Don at the Kentucky Derby, May 7, 2016.